Amazon Seller School, How to Sell on Amazon

Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊
Today is about who protects their listings, who defends margin, and who gets left behind.
Full News: https://amazonseller.school/the-power-gap-is-widening-tiktok-speeds-up-support-ai-rewrites-amazon/
Foreign Language Contribution Blocks Brand Updates in Amazon Cataloghttps://lab.onlinesellersolutions.com/p/case-010-matching-errors-can-also
Sellers Raise Concerns Over Return Fraud Targeting Third-Party Merchantshttps://x.com/gotrice2024/status/2022965937993863398
Top 1.6% of Sellers Now Drive 50% of Amazon U.S. 3P GMVhttps://www.marketplacepulse.com/articles/top-16-of-sellers-drive-50-of-amazons-3p-gmv
Amazon Launches Review Listing Changes Dashboard for Brand Editshttps://sellercentral.amazon.com/seller-forums/discussions/t/69cc20fd-825d-447f-a58d-bce282519770
We will break down what these signals mean for catalog control, margin protection, and why operational discipline is now the real moat in a marketplace that rewards the top tier and quietly squeezes the rest.

AI Content Marketplace and $68B Ad Machine

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/
Let’s break down what this means for operators.
Amazon may launch a marketplace where media sites can sell their content to AI companieshttps://techcrunch.com/2026/02/10/amazon-may-launch-a-marketplace-where-media-sites-can-sell-their-content-to-ai-companies/
E-commerce Operator Tests an AI Agent as a Chief of Staffhttps://www.linkedin.com/feed/update/urn:li:activity:7424996817148248064/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7424996817148248064%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
Top Amazon Third-Party Sellers – February 2026https://www.ecomcrew.com/top-amazon-third-party-sellers-february-2026/
Amazon Ad Revenue Tops $68 Billion as Full Funnel Strategy Expandshttps://www.marketingdive.com/news/amazon-annual-ad-revenue-passes-68b-boosted-by-full-funnel-strategy/811569/
We will dissect how AI is reshaping labor, discovery, and media economics, and why Amazon’s ad engine may matter more to your future than retail ever did.

AI Search Manipulation, Agentic Ads & CTR Power Plays

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever. This isn’t theory — it’s how traffic, ads, and competition are being restructured right now.
Full News: https://amazonseller.school/ai-native-amazon-fees-fast-delivery-and-return-badges-reshaping-2026-seller-profitability/
How Brands Manipulate ChatGPT to Dominate AI Search Resultshttps://ppc.land/how-brands-manipulate-chatgpt-to-dominate-ai-search-results/
Amazon Ads Opens a Beta Test for Its New MCP Serverhttps://www.adexchanger.com/marketers/amazon-ads-opens-a-beta-test-for-its-new-mcp-server/
Chinese Seller Tax Pressure May Push More Off-Amazon Expansionhttps://www.linkedin.com/feed/update/urn:li:activity:7422315084645064704/
The Top-Clicked Product in Amazon Search Drives ~18–19% of Saleshttps://www.linkedin.com/posts/scott-needham-a8b39813_the-top-clicked-product-in-any-amazon-search-activity-7419592957869142016--OLP/
We’ll break down what this means for AI visibility, ad structure, and why winning the click is becoming the real battleground before conversion even starts.

Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore.
Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/
I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover:
→ TikTok Shop’s in-house logistics push and what it really means for 3PLs and your ops→ How the latest TikTok Shop clarification changes fulfillment options for sellers→ ChatGPT ads launching at “prime time TV” prices and where AI traffic actually makes sense→ Why Amazon leads AI commerce traffic—and how its own AI blocks could help or quietly box sellers in→ The $35 price point that unlocks more Amazon conversions→ How to use Spring Sales Events to turn seasonal traffic into durable revenue, not one-off spikes
I’ll connect the dots between logistics control, AI discovery, pricing psychology, and why Amazon’s fulfillment advantage is quietly becoming cross‑platform insurance.
Links to topics we’ll cover:TikTok Shop Mandates In-House Logistics, Shaking Up 3PL and Seller Operationshttps://ppc.land/tiktok-shop-forces-sellers-into-logistics-ultimatum-that-could-destroy-3pl-businesses/
TikTok Shop Logistics Update Clarifies Fulfillment Options for Sellershttps://www.linkedin.com/feed/update/urn:li:activity:7420201029004226560/
ChatGPT Ads Launch at Premium Priceshttps://www.thekeyword.co/news/openai-sets-early-chatgpt-ad-pricing-at-about-60-cpm
Amazon Leads AI Commerce Traffic, But Its Own AI Blocks Could Backfirehttps://www.linkedin.com/feed/update/urn:li:activity:7421846979518820352/
The $35 Price Point That Can Unlock More Amazon Conversionshttps://www.linkedin.com/feed/update/urn:li:activity:7419417890304577536/
Spring Sales Events Playbook: How Sellers Can Turn Seasonal Traffic Into Revenuehttps://sellercentral.amazon.com/seller-forums/discussions/t/77a1de6f-31c2-4368-b2b6-7ced7ddd9d88

Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026. 
If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next.
Full News: https://amazonseller.school/amazon-news-seller-shakeout-ai-shopping-wars-tariff-pressure-are-reshaping-2026/
Here's what were covering today:
Amazon Seller Signups Collapse—But Survivors Are Winning Bigger Than Everhttps://www.marketplacepulse.com/articles/amazon-seller-registrations-hit-decade-low-in-2025?utm_source=substack&utm_medium=email
U.S. Amazon Prime Tops 200M Members—And Sellers Feel the Impacthttps://cirpamazon.substack.com/p/us-amazon-prime-membership-keeps?utm_source=post-email-title&publication_id=1011181&post_id=185116195&utm_campaign=email-post-title&isFreemail=true&r=pi2v&triedRedirect=true&utm_medium=email
Google Unveils AI Shopping Protocol That Could Reshape Product Discoveryhttps://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/?utm_source=substack&utm_medium=email
Amazon Pressures Suppliers After Tariff Cuts—Pricing Talks Beginhttps://www.reuters.com/business/retail-consumer/amazon-pushes-suppliers-cuts-ahead-supreme-court-tariff-ruling-ft-reports-2026-01-13/?utm_source=substack&utm_medium=email
Should Sellers Optimize for AI Ads and Agentic Shopping? The Clock Is Tickinghttps://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2026/1/1768832692.html
Stop Treating Agentic AI Like a Helper — Give It the Jobhttps://www.adweek.com/sponsored/stop-treating-agentic-ai-like-an-assistant/
We’ll unpack how consolidation, Prime scale, AI discovery, and supplier pressure are reshaping Amazon—and what disciplined sellers should do next to stay profitable while others quietly exit.

Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters. 
Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/
I’ll break down how each shift affects your margins, visibility, and seasonal strategy—especially with Valentine’s Day heating up.
Let’s dig in live at 12PM Eastern.
Interactive Video Ads Outperform Standard Formats Across the Funnelhttps://www.beet.tv/2026/01/interactive-video-ads-outperform-standard-formats-across-the-funnel-amazons-maggie-zhang.html
Walmart Is Rapidly Closing the Online Sales Gap With Amazonhttps://www.pymnts.com/walmart/2026/walmarts-closing-the-amazon-online-sales-gap/
Amazon Drops High-Value Return Protections, Forcing Sellers to Rethink Pricing and Product Mixhttps://www.ecommercebytes.com/2026/01/14/amazon-removes-safeguard-for-sellers-of-high-value-items/
Drive More Valentine’s Day Sales With These Tipshttps://sellercentral.amazon.com/seller-forums/discussions/t/6926fe7b-ef70-45db-9e8e-8a00d19208e6
We’ll break down what each update means for your PPC, margins, returns, cross-channel positioning, and seasonal planning—so you can stay profitable while the platform keeps shifting under your feet.

Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year. 
Full News: https://amazonseller.school/amazon-news-ai-backlash-fba-visibility-issues-big-tariff-shifts-hitting-sellers/
Let’s break it all down.
Amazon’s “Buy For Me” AI Sparks Backlash as Small Businesses Say Listings Are Being Hijackedhttps://www.valueaddedresource.net/amazon-buy-for-me-small-business-backlash/
Amazon’s Agentic Commerce Crossroads: Block the Bots or Partner With Them?https://www.techbuzz.ai/articles/amazon-s-agent-dilemma-block-ai-bots-or-join-them
TikTok Shop Surges to Nearly 20% of All Social Commerce in 2025https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/
Chinese Online Retailers Warn New Tax Rules Could Be Devastatinghttps://www.rswebsols.com/news/chinese-online-retailers-claim-new-tax-will-be-devastating/
The Vine Pricing Strategy Most Sellers Overlookhttps://www.linkedin.com/feed/update/urn:li:activity:7414324193506504704/
We’ll dig into how AI hijacking risks affect your brand, why bot-driven shopping is reshaping traffic, how TikTok is stealing the discovery funnel, how China’s tax overhaul could level the field, and the Vine strategy that can make or break your next product launch.

Amazon News: AI Images Win, Faster Shipping & Consumer Pressure

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦
Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-shipping-shifts-and-the-new-rules-sellers-must-adapt-to/
AI Images for Amazon Sellers: Boost Clicks and Conversionshttps://amazonseller.school/ai-images-for-amazon-sellers-boost-clicks-and-conversions/
A Decade of E-Commerce Volatility Endshttps://www.marketplacepulse.com/articles/a-decade-of-e-commerce-volatility-ends
The Importance of Fast Shipping on Amazonhttps://www.linkedin.com/posts/isaac-gross-289818ba_the-importance-of-fast-shipping-on-amazon-activity-7406381522615742464-0OFN/
Household Debt Hits Record $18.6T as Delinquencies Remain Elevatedhttps://thehill.com/business/5592278-household-debt-high-record-delinquencies/
We’ll unpack how these trends collide on your PDP, inside your ads, and at checkout—plus what smart sellers are doing right now to protect conversion, pricing power, and margin while others fall behind.

Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant. 
Full News: https://amazonseller.school/amazon-news-fba-overhaul-ad-evolution-fee-reductions-holiday-demand-trends/
Amazon introduces reserve share of voice for branded search
https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/
Amazon Cuts Seller Fees in Europe Amid Shein & Temu Price War
https://www.reuters.com/business/retail-consumer/amazon-cuts-seller-fees-europe-shein-temu-price-war-2025-12-02/
Chinese Sellers Are Abandoning Mainland Registration
https://www.marketplacepulse.com/articles/chinese-sellers-are-abandoning-mainland-registration
Amazon to End FBA Commingling: What You Need to Know
https://amazonstoragepros.com/amazon-to-end-fba-commingling-what-you-need-to-know/
We’ll cover how these changes impact your margins, listing control, ad strategy, and the competitive landscape heading into 2026—plus the hidden implications Amazon isn’t spelling out in the announcement pages.

Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4.
Full News: https://amazonseller.school/amazon-news-huge-cyber-week-gains-ai-shopping-bots-major-amazon-updates/
Cyber Week Recap: Online Sales Climb 5%, In-Store Shopper Visits Increase 3%https://www.retailtouchpoints.com/features/industry-insights/cyber-week-recap-online-sales-climb-5-in-store-shopper-visits-increase-3
Tech Giants Build Synthetic Amazon, Gmail for AI Traininghttps://www.webpronews.com/tech-giants-build-synthetic-amazon-gmail-for-ai-training/
Lawmakers Urge Amazon and FTC for Clearer Product Origin Labelinghttps://thefederalnewswire.com/stories/676497983-lawmakers-urge-amazon-and-ftc-for-clearer-product-origin-labeling
Amazon 2026 FBA Fees: What Sellers Need to Knowhttps://sellerengine.com/amazon-2026-fba-fees/
We’ll cover how AI traffic shifts buyer behavior, what new compliance rules could mean for your account, and how to prepare for Amazon’s 2026 fee shakeup before it eats into Q1 profitability.