Amazon Seller School, How to Sell on Amazon

Amazon News: New Metrics, Fewer Competitors & Prime Day Prep

Amazon Sellers, the winds are shifting—and if you're paying attention, it’s blowing opportunity right toward your storefront. 🚨📦
Full News: https://amazonseller.school/amazon-news-prime-day-prep-fedex-returns-tariff-cuts-ai-tools-reshaping-seller-strategy/
I’ve got four stories this week that matter if you’re trying to survive and scale. From new fee-avoidance tools to review policy landmines, this episode is about staying sharp—and staying profitable.
Amazon Is Less Competitive Than Four Years Agohttps://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago
Amazon Adds New Minimum Inventory Metric to Help Sellers Avoid Feeshttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-fbainventory-lowinventoryfee-activity-7330299740556812289-1XHt/
How FBA Sellers Can Stay Safe from Amazon’s Review Crackdownhttps://forceget.com/blog/how-can-fba-sellers-avoid-amazon-review-manipulation/
Webinar: Prep for Prime Day 2025 – Maximize Your Amazon Saleshttps://sellercentral.amazon.com/seller-forums/discussions/t/5a540dc2-59a8-46ed-a531-0fe72e0c1c96
Hey, we go live today at 1PM Eastern. If you want the edge before Prime Day, don’t miss it.

Amazon News: FBA Fee Creep, Title Wars, and TikTok Trouble

Amazon Sellers, things are shifting fast—again. 🤯📦 Between AI scanning your website for compliance, TikTok virality triggering suspensions, and a brand-new two-part title format, the game just got more complicated.
Full News: https://amazonseller.school/amazon-news-fba-cost-surge-tariff-relief-and-major-listing-changes-sellers-must-know/
And we haven’t even talked about how FBA might be eating 50% of your margins. Let’s break it down before it breaks your business.
Here’s what we’re covering today:
How Amazon’s FBA Changed the Shipping Logistics Playbook in E-Commercehttps://www.retailbrew.com/stories/2025/05/15/how-amazon-s-fba-changed-the-shipping-logistics-playbook-in-e-commerce
Amazon Introduces Two-Part Titles in Historic Page Structure Overhaulhttps://www.linkedin.com/posts/millerberg_history-making-change-amazon-is-making-activity-7323365087753166848-vlek/
Amazon Confirms It’s Using Your Website to Enforce Listing Compliancehttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-compliancestrategy-ecommerceoperations-activity-7328876381629505537-Dgr0/
Don’t Let Your TikTok Viral Product Kill Your Amazon Seller Accounthttps://riverbendconsulting.com/blog/tiktok-viral-product/?utm_campaign=7855729-ClientNewsletter&utm_source=05152025ClientNewsletterVersionA&utm_medium=email
Bring your questions, bring your listings, and bring your seatbelt. Let’s dive in.

Amazon News: AI Listings, Tariff Landmines & FBA Space Cutbacks

Amazon Sellers, storage space just vanished before Prime Day, Chinese sellers are eating your lunch, and now Amazon’s telling you how to write your titles—with AI. 🔥📉 This is the week where small mistakes turn into big setbacks.
Full News: https://amazonseller.school/amazon-news-prime-day-dates-ai-listing-tools-tariff-trouble-and-fba-inventory-cuts/
We’ll break down the surprise FBA capacity cuts, the lopsided competition with Chinese sellers, how to use (and not abuse) Amazon’s new AI tools, and the legal minefield sellers are stepping into with shady tariff tactics.
Here’s what we’re covering today:
Amazon Slashes Inventory Capacity Ahead of Prime Dayhttps://www.linkedin.com/posts/justus-mai-01312a221_amazon-just-hit-inventory-capacity-with-a-activity-7325948331266920449-jfFq/
Why Chinese Sellers Dominate Amazon—and What U.S. Sellers Are Up Againsthttps://www.linkedin.com/posts/steve-chou_chinese-sellers-dominate-amazon-its-not-activity-7324417447137071105-m0mx/
Amazon’s Newest AI Tool Aims to Improve Product Listings for Sellershttps://techcrunch.com/2025/05/08/amazons-newest-ai-tool-is-designed-to-enhance-product-listings/
Tariff “Workarounds” That Could Get Amazon Sellers in Serious Legal Troublehttps://www.linkedin.com/posts/garyhuang_ecommercestrategy-tariffs-importexport-activity-7326078262227456002-wUcI/
Let’s dig into what’s happening—and what to do next.

Amazon News: Prime Day Protests, Return Badges & 3PL Power Plays

Amazon Sellers, Prime Day is losing traction, new return badges are changing buyer behavior, and Amazon’s not just dominating retail—it’s crushing logistics too. 📦🚨 If you’re still selling like it’s 2022, this week’s news should shake that up.
Full News: https://amazonseller.school/amazon-news-tariff-turmoil-prime-day-pullouts-buy-box-reversals/
We’re covering skipped sales events, badge-driven conversions, eBay’s ad gamble, and how Amazon quietly became the top logistics company in the U.S.
Here’s what we’re covering today:
Some Amazon Sellers Skip Prime Day Due to Trump Tariffshttps://www.techinasia.com/news/amazon-sellers-skip-prime-day-due-trump-tariffs
New Amazon Return Badges Could Boost or Break Your Saleshttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-ecommerce-productlistings-activity-7323431928802533378-_w0R/
eBay Sales Flat as CFO Departs, Ad Revenue Riseshttps://www.ecommercebytes.com/2025/04/30/ebay-sales-nearly-flat-in-first-quarter-replaces-chief-financial-officer/
Amazon Dominates the U.S. 3PL Market Again in 2025https://www.scdigest.com/ONTARGET/25-04-25_Top_10_3PLs.php?cid=22782
Let’s dig in, connect the dots, and talk seller strategy.

Amazon News: ChatGPT Checkout, Reseller Bans & Market Shakeups

Amazon Sellers, AI just got its own checkout button, resellers are under fire, and the platforms are tightening their belts for a recession. 🤖💸 If you sell online, these headlines directly impact your strategy.
Full News: https://amazonseller.school/amazon-news-prime-deadlines-tariff-shocks-suspensions-rising-shopifys-bold-ai-move/
We’ll break down Shopify’s bold ChatGPT move, why Amazon is suspending resellers faster than ever, and what a potential downturn means for Amazon, Walmart, and eBay sellers. Plus, Etsy is cleaning house—so what can we learn from their Reverb sale?
Here’s what we’re covering today:
Shopify Builds Checkout Into ChatGPT—What It Means for Amazon Sellershttps://www.linkedin.com/posts/vanessaamazonproblemsolver_ecommerce-amazon-chatgpt-activity-7320487273907507201-Lrmy/
Which Marketplace Wins in a Recession?https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/4/1745005145.html
Why Resellers Are Suspended More Frequentlyhttps://www.ecommercechris.com/amazon-reseller-suspensions-2025-supply-chain-requirements/
Etsy Sells Reverb to Refocus on Core Marketplace Growthhttps://www.investing.com/news/sec-filings/etsy-divests-reverb-in-strategic-refocus-on-core-marketplaces-93CH-3995871
Let’s talk tactics—and what these changes mean for your next move.

Prime Day Prep, Tariff Hikes, Shopify AI: Amazon Seller News

Don’t get left behind! Nail Prime Day 2025 deadlines, outsmart 245% tariffs, dodge Amazon’s Haul pitfalls, and stay ahead of Shopify’s game-changing AI checkout with this must-listen episode. Packed with pro tips to source smarter, bold insights to avoid suspensions, and key events to boost your game, it’s your ticket to dominating the e-commerce battlefield. Subscribe now and take control of your Amazon success!
Full News: https://amazonseller.school/amazon-news-prime-deadlines-tariff-shocks-suspensions-rising-shopifys-bold-ai-move/

Amazon News: Customs Schemes, Haul Shake-Up & the Veteran Seller Edge

Amazon Sellers, Chinese suppliers are pushing illegal tariff dodges, Amazon’s Haul is pivoting hard, and veteran sellers still dominate the leaderboard. There’s a lot moving—and most of it impacts your margin or your risk.
Full News: https://amazonseller.school/amazon-news-tariffs-shake-up-pricing-amazon-shifts-haul-strategy-and-sellers-face-new-limits/
We’re digging into shady under-invoicing offers, Amazon’s quiet shift to U.S. warehouses for Haul, and why sellers from 2019 and earlier still rule the top spots. Plus, we’ll look at why some Chinese sellers may end up paying less in tariffs than you do.
Here’s what we’re covering today:
Chinese Suppliers Offer Illegal Tariff Workarounds to U.S. Amazon Sellershttps://finance.yahoo.com/news/exclusive-chinese-suppliers-offering-u-180458865.html
Amazon Shifts Strategy on Haul as Tariffs Threaten Ultra-Cheap Importshttps://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump
Veteran Sellers Still Rule Amazon — But There’s Room for Newcomershttps://www.marketplacepulse.com/articles/veteran-amazon-sellers-increasingly-dominate
Why Chinese Amazon Sellers May Pay Less Tariffs Than U.S. Sellershttps://www.linkedin.com/posts/scott-needham-a8b39813_1118-billion-dollars-on-amazon-comes-from-activity-7318680166916898817-Rqx_/
Let’s break down what’s real, what’s risky, and how to respond.

Seller News Recap: Tariffs, Haul Shifts, and Your Path to Profit

Dive into *This Week’s Seller News* with Todd Welch from Amazon Seller School! We’re unpacking tariffs spiking prices, Amazon’s Haul pivot, and new FBA limits tripping up sellers. Get the latest on dodging illegal supplier schemes, scaling with B2B, and outsmarting Chinese competition. Packed with tips, bold takes, and must-hit events, this episode’s your guide to thriving in e-commerce chaos. Subscribe now and let’s conquer the marketplace together!
Full News: https://amazonseller.school/amazon-news-tariffs-shake-up-pricing-amazon-shifts-haul-strategy-and-sellers-face-new-limits/

Amazon News: Chinese Sellers Retreat, AI Checkout, and Vendor Exodus

Amazon sellers, Chinese competitors are hiking prices or leaving the U.S., Amazon just started letting shoppers buy from other websites inside its app, and vendors are fleeing to 3P faster than ever. 🔥 Buckle up—this week’s news hits hard.
Full News: https://amazonseller.school/amazon-news-tariffs-surge-ai-expands-and-sellers-pivot-strategies-to-stay-competitive/
We’ll break down what 125% tariffs mean for your pricing strategy, how Amazon’s “Buy for Me” AI might change off-Amazon competition, why more vendors are ditching Vendor Central, and how free image generation with ChatGPT is reshaping content creation for sellers.
Here’s what we’re covering today:Chinese Amazon Sellers to Hike Prices or Exit U.S. Market as Tariffs Surgehttps://www.reuters.com/technology/chinese-sellers-amazon-hike-prices-or-exit-us-tariffs-soar-association-says-2025-04-10/
Amazon’s New “Buy for Me” AI Feature May Change How Sellers Competehttps://www.theverge.com/news/642947/amazon-ai-buy-products-other-websites
Why Amazon Vendors Are Fleeing to 3P or Agencies—And What You Can Do About Ithttps://www.linkedin.com/posts/scott-needham-a8b39813_one-amazon-vendor-manager-can-have-up-to-activity-7316144374197678081-Zhaf/
ChatGPT Image Generation Is Now Free—And It’s Changing Content Creationhttps://www.cnet.com/tech/services-and-software/chatgpt-image-generation-is-now-free-for-everyone-heres-how-many-images-you-get/
Let’s break this all down and talk next moves.

Uncovering the Hidden Goldmine: How to Start Selling on Amazon Japan with Gary Huang

Amazon sellers, here's the cold truth: you're ignoring the second-largest Amazon marketplace on the planet. Japan isn’t just sushi and sumo—it’s a massive e-commerce opportunity you’re sleeping on.
Show Notes: https://amazonseller.school/uncovering-the-hidden-goldmine-how-to-start-selling-on-amazon-japan-with-gary-huang/
In this episode of Amazon Seller School, I sat down with Gary Huang—Amazon Japan insider, sourcing expert, and founder of the Seven Figure Seller Summit—to expose what most sellers miss: Japan is wide open, it’s growing fast, and the competition is weak.
The barriers to entry are what keep your competitors out. Don’t let the language, compliance, or logistics scare you. That’s your moat. "You have to be willing to do things other sellers aren’t willing to do if you want to win." Period.
Gary walks us through his Six Bridges to Selling in Japan framework—a real-world playbook that’s launching 7-figure sellers into an overlooked goldmine.
You’ll learn:
👉 How to evaluate product-market fit for Japan using Amazon’s Product Opportunity Explorer👉 Why Japanese logistics are faster and cheaper than shipping to the US or EU👉 What localization actually means (hint: it’s not Google Translate)👉 How to ride Amazon’s Global Review Program for a trust boost from day one
Amazon sellers, imagine launching into a $55B marketplace where the #1 yoga mat only has 373 reviews. In the US? That same product has over 75,000. "If I can sell in Japan without speaking Japanese, you can too."
We also dig into real case studies, like how Gary turned selling kites into becoming a top seller in Japan—and the wild story of how KFC became the Christmas dinner tradition over there.
You’ll hear about cultural quirks, like how Japanese consumers react to marketing, what “Japanification” of your listings actually looks like, and why brands like Starbucks crush it by leaning into cherry blossom season.
You’ll also find out:
👉 Why Facebook is basically dead in Japan but LINE and Twitter are where the real action is👉 How Amazon Japan’s PPC costs are 30% to 70% cheaper than the US👉 Why shipping from China to Japan takes one week, not a month👉 How to navigate import compliance without starting a Japanese company
This episode is full of actionable steps and mindset shifts to help you expand globally without getting buried in red tape.
Gary even drops a free resource—the Japan Scorecard—to evaluate whether your product has legs in Japan.
Don’t miss this. You’ll walk away realizing Japan might be the best move you’ve never considered.