Amazon Seller School, How to Sell on Amazon

Conquer Amazon Europe: Strategies to Expand Your FBA Business Internationally

Amazon sellers, are you ready to double your market without doubling your effort? This episode dives into one of the most overlooked growth strategies: expanding your FBA business into Europe. With a population of 440 million and only 2% of U.S. sellers taking advantage of this massive opportunity, the time to act is now.
Show Notes: https://amazonseller.school/conquer-amazon-europe-strategies-to-expand-your-fba-business-internationally/
In this episode, Natalia Ignacz from AVASK shares practical, actionable steps for taking your business global. “If you’re doing well in the U.S., there’s no reason you can’t crush it in Europe. The markets follow U.S. trends but with far less competition.” From understanding VAT to leveraging Amazon’s Pan-European program, this is your ultimate guide to scaling internationally.
👉 Why Europe offers more growth with less competition👉 How VAT differs from U.S. sales tax—and why it’s simpler than you think👉 The best countries to start with (hint: it’s not just Germany)👉 Tips for translating and localizing your listings to dominate European search results
Natalia also debunks common myths, like the idea that you need a separate company or bank account to sell in Europe. She explains how AVASK makes tax compliance easy, even handling VAT filings so you can focus on sales. And don’t miss her advice on breaking into local marketplaces like France’s Cdiscount, which integrates seamlessly with Amazon FBA.
Europe isn’t just an expansion; it’s a game changer. If you’re ready to stop leaving money on the table, listen now!

Amazon News: New Amazon Haul, Ad Wars, and Holiday Inventory Battles

Amazon Sellers, are you ready to dive into the latest Amazon updates reshaping the marketplace?
💥 Whether you’re strategizing for the holiday rush or eyeing new ad strategies, these stories impact every seller. Today at 11 am Eastern, we’re unpacking Amazon’s newest “Haul” feature, designed to rival discount platforms like Temu, as well as the latest insights on skyrocketing ad spends for third-party sellers competing with major brands. We’ll also discuss Amazon’s holiday fulfillment crunch and updates on Buy Shipping for dangerous goods.
 
Full News: https://amazonseller.school/amazon-news-major-updates-in-ai-tools-market-trends-and-compliance-alerts/
 
Each piece of news opens up opportunities and challenges – let’s dissect how to turn them to your advantage.
Today’s topics include:
Amazon Just Launched "Amazon Haul" – A New Shopping Experience to Rival Temu and Sheinhttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-just-launched-amazon-haul-or-maybe-activity-7262836634658758657-lVmT/
How Amazon Sellers are Navigating Capacity Constraintshttps://www.supplychaindive.com/news/amazon-inbound-fulfillment-AWD-capacity-issues/732189/
Dangerous Goods Can Now Be Shipped in the US with Amazon Buy Shippinghttps://sellercentral.amazon.com/seller-forums/discussions/t/8974ba54-b16e-445e-b6a8-6f958e1c100e
Small Brands Spend Three Times More on Amazon Ads Than Big Brandshttps://www.forbes.com/sites/kirimasters/2024/11/12/small-brands-spend-three-times-more-on-amazon-ads-than-big-brands/

Unlock Amazon’s Business Buy Box: The Secret to Boosting Profits & Sales Velocity with Adrian Rich

Amazon sellers, are you leaving money on the table by not activating Amazon’s Business Buy Box? In this episode, I’m joined by Adrian Rich from Seller Snap to discuss why business pricing, quantity discounts, and business-focused strategies can skyrocket your profits. Adrian reveals, "It’s a decision to make, but it’s such a big market that if you’re not offering discounts, you’re not offering an option to the market." Whether you’re scaling with reselling or private label, this conversation uncovers actionable strategies to optimize your listings with Amazon’s business tools.
Show Notes: https://amazonseller.school/unlock-amazons-business-buy-box-the-secret-to-boosting-profits-sales-velocity-with-adrian-rich/
👉  Why offering business discounts might be the smartest move you’ve skipped👉  The advantage of competing in Amazon’s Business Buy Box
👉 Using Seller Snap for automated, dynamic repricing👉  Quick hacks for leveraging Amazon’s B2B features
Adrian explains how Amazon’s business pricing feature isn’t just about offering a slight discount—it’s about attracting serious business buyers who often purchase in bulk. We dig into the distinct buy box for business, which you might not even know exists. Imagine this: your product shows up as the best value in the business category, outshining competitors who don’t utilize business pricing. “If you’re selling on a listing with three other sellers, they don’t even know you have a business discount on," Adrian says, “and that edge is enough to get you the sale.”
We also talk about Seller Snap’s AI-powered repricing tool, which now automatically adjusts business pricing for you. Imagine less time on manual adjustments and more time focusing on growth. Adrian walks through strategies for tracking competitors while still maintaining strong margins—particularly useful if you’re a private label seller aiming to stand out in B2B.
Private label sellers, don’t miss the section where Adrian explains why adding quantity discounts can make your offer irresistible. Even in saturated categories, a few cents off per unit might convince customers to buy in bulk and boost your total sales. Tune in if you want to learn how these strategies can elevate your Amazon business!

Amazon News: Tech Tariffs, FBA Shifts, & AI Content for Sellers

Amazon Sellers, get ready for an info-packed session on what’s shaking up the e-commerce world! Join us for an in-depth look at the latest updates that could impact your business—new tariffs, changing market interest in FBA, online shopper trends, and Amazon’s game-changing AI tool for A+ content.
Full News: https://amazonseller.school/amazon-news-new-shopper-trends-ad-growth-and-tips-for-managing-unfulfillable-inventory/
From understanding how a potential Trump election could alter tech imports to exploring a drop in interest in Jungle Scout and Helium 10, this session is tailored for sellers looking to stay competitive and informed. We’ll cover actionable insights on pricing, delivery, and maximizing your product pages with Amazon’s new AI tool.
Here's a preview of the topics:
Trade War? Tariffs? How a Trump Election Would Change Techhttps://www.cmswire.com/digital-experience/trade-war-tariffs-how-a-trump-election-would-change-tech/
Web Traffic for Jungle Scout and Helium 10 Drops 50%: Is Interest in Amazon FBA Waning?https://www.linkedin.com/posts/scott-needham-a8b39813_web-traffic-for-jungle-scout-and-helium-10-activity-7259597650952388612-wBD5/
Understanding the 2024 Online Shopper: Insights from Global E-commerce Trendshttps://dhl-freight-connections.com/en/trends/online-shopper-trends-2024/
Amazon’s New Generative AI Tool for A+ Content Creationhttps://go.amazonsellerservices.com/APlusGenAI_EN_2024

Scale Your Amazon Business with VA Power: Thomas Parkinson’s Proven Hiring Tips & Structure

Amazon Sellers, if you’re juggling every task yourself, it’s time to rethink how you grow your Amazon business. In this episode, I sit down with Thomas Parkinson, founder of Fast Track FBA, to dig into his system for hiring and managing virtual assistants (VAs) to boost growth and free up your time.
Show Notes: https://amazonseller.school/scale-your-amazon-business-with-va-power-thomas-parkinsons-proven-hiring-tips-structure/
Amazon Sellers, building a VA-powered team isn’t just about offloading work. Thomas walks us through how a structured VA system can drive your business to the next level without breaking the bank. "Don’t take my word for it—look at the seven- and eight-figure sellers. Nearly all of them have a team, and a lot of that is VAs."
Thomas shares his secrets on building a reliable, cost-effective team, from sourcing agents to purchasing managers. He also breaks down the metrics that drive VA success and how to measure each VA’s impact on your bottom line.
👉 Key hiring metrics to identify when you’re ready👉 Structured VA team roles that maximize ROI👉 Critical performance KPIs to track success👉 Strategies for testing and training VAs efficiently
From tips on structuring your business for long-term growth to avoiding common mistakes that can cost time and profit, this episode will help you get organized and get back to scaling your business.

Amazon News: Key Strategies, Top Cities & Tactics for Seller Success

Amazon Sellers, ready to up your game? This week, we’re diving into the latest updates you need to stay competitive on the platform, from Amazon’s redirected links steering traffic to competitors, to TikTok’s “Q5” period offering huge post-holiday ad opportunities. Each update has direct implications for your strategies—don’t miss out!
Full News: https://amazonseller.school/amazon-news-major-updates-on-seller-logistics-policy-changes-trending-tactics/
Hey, here are the topics we’ll tackle live on Friday at 11 am Eastern:
No Honeymoon Period: Successful Launches Require StrategyAmazon’s “honeymoon period” myth is officially debunked. Launch success now depends on data-driven rankings, traffic strategies, and consistent content quality.https://www.billiondollarsellers.com/p/bdsn-no-such-thing-as-a-honeymoon-period-on-amazon
Why Q5 is TikTok’s Golden Opportunity for AdvertisersPost-holiday spending surge on TikTok’s Q5 offers Amazon sellers a prime advertising window. Take advantage of budget-friendly ad space and high-engagement audiences.https://adage.com/article/digital-marketing-ad-tech-news/why-q5-tiktoks-golden-opportunity-advertisers/2585961
Amazon Redirects Customers to Competitors on Your ListingAmazon is now guiding customers from your listings to competitors, sparking seller frustration. Learn what it means for your brand visibility and why the FTC might get involved.https://www.linkedin.com/posts/jonelder_not-cool-amazon-amazon-has-hit-a-ugcPost-7251938505642164225-TuUi/
Top Cities for Amazon SellersWith Shenzhen and other Chinese cities leading seller counts, U.S. sellers face increased competition. Discover the key locations and strategies shifting the Amazon marketplace.https://www.smartscout.com/reports/top-cities-for-amazon-sellers

Beyond ACoS: Unlock Amazon PPC Success with Elizabeth Greene's Top Strategies for 2024

Amazon Sellers, if you’re still laser-focused on ACoS and Tacos, you’re missing out. In today’s episode, I sit down with Elizabeth Greene, PPC strategist and founder of Junglr, to break down the real Amazon ad metrics you need for sustainable growth. This isn’t just about squeezing out an extra sale or two; it’s about learning how to allocate ad spend smartly to scale your brand.
Show Notes: https://amazonseller.school/beyond-acos-unlock-amazon-ppc-success-with-elizabeth-greenes-top-strategies-for-2024/
Amazon Sellers, it’s time to rethink how you structure ad campaigns. Elizabeth dives into why grouping keywords in one campaign limits scalability and why separating by match types and ad groups is essential for long-term success. “If you throw all your keywords in one campaign, you’ll end up with a big structure that performs well—but you can’t scale it. You’re missing out on critical control.”
👉 Set up single campaigns for control👉 Prioritize keywords by budget👉 Use autos, broads, and exact matches strategically👉 Track ad spend allocation by product
From understanding the hidden cost benefits of auto campaigns to learning the best ways to manage large SKU sets, this episode is loaded with insights you won’t find in traditional ad guides. Elizabeth reveals how optimizing ads for both profitability and market share can help keep your Amazon business cash-flow positive.
Want more insight into allocating ad spend by product? Elizabeth breaks down why it’s essential to look at ad spend by SKU and match it to performance: “If you’re spending 30% of your budget on a low-performing product, you’re losing money where you could be growing.”

Amazon News: Low-Cost Store, FBA Updates & E-Commerce Realities

📣 Amazon Sellers – ever felt the pressure of low-price competition or fluctuating fees? We’re diving deep this Friday at 11 am Eastern to break down the most critical updates shaking up your Amazon strategy.
 
We’ll start with Amazon’s new “Low-Cost Store,” a direct play against Temu, bringing unbranded products to the forefront with unbeatable prices under $20. Plus, if you’ve noticed your FBA fees creeping up, Aaron Cordovez has the insights on the October 15th fee hike and how you might need to adjust.
 
Also, if FBA shipment visibility has been a challenge, we’ll talk about Amazon’s latest notifications to help you track deliveries and navigate potential disruptions. Finally, Nish Udayakumar will walk us through the “5 Harsh Truths” every seller should know about staying profitable and avoiding the traps of over-promising and under-delivering.
 
Get ready to learn and adapt! Links to each topic below:
 
Amazon’s New “Low-Cost Store” Aims to Rival Temu with Unbranded Bargains https://www.linkedin.com/feed/update/urn:li:activity:7254543125820428289/
New FBA Shipment Notifications for Better Visibility https://sellercentral.amazon.com/seller-forums/discussions/t/0360bc68-5292-4fd9-a121-e77f8ec5a102
PER-UNIT FULFILLMENT FEES Huge Increase – Effective Oct 15th https://www.linkedin.com/feed/update/urn:li:activity:7251974582750867459/
5 Harsh Truths for Amazon Sellers on Building a Profitable Business https://www.linkedin.com/feed/update/urn:li:activity:7254374706168918016/
 
Full News: https://amazonseller.school/amazon-news-critical-updates-on-amazons-ai-tools-tiktok-shop-and-fba-changes/
 

Mastering Amazon Seller KPIs with Tyler Jefcoat: Boost Your Profit Margins and Grow Smart

Amazon Sellers, are you really tracking the right numbers in your business? In today’s episode of Amazon Seller School, we’re digging into the numbers that truly matter with Tyler Jefcoat, the founder of Seller Accountant.
Tyler has helped seven and eight-figure sellers streamline their financial strategies. Now, he’s breaking down the exact KPIs you should be tracking to grow smart, not just fast.
Show Notes: https://amazonseller.school/mastering-amazon-seller-kpis-with-tyler-jeffcoat-boost-your-profit-margins-and-grow-smart/
If you’re feeling overwhelmed by the financial side of your Amazon business, don’t worry—we’ve got you covered. Tyler lays out actionable tips on how to understand unit economics, why Return on Inventory Investment (ROI) matters more than profit margins, and how to avoid being buried in dead stock.
“Do I make money every time I sell a unit? We call that unit economics. When I sell a product, do I have a smile on my face afterward or do I have a frowny face?”
Amazon Sellers, it's time to take a hard look at your profitability. Tyler walks us through PAG (Post-Advertising Gross Profit) and explains why every seller needs to know their numbers inside and out if they want to succeed. Don’t get caught with bad data that could destroy your business. “Bad data is like driving blind—it can tank your cash flow fast.”
👉 Track your COGS (Cost of Goods Sold) alongside your advertising expenses👉 Strong supplier relationships can save you thousands👉 ROI is the key to determining the real health of your business👉 Kill underperforming SKUs and double down on winners
Whether you’re just getting started or already pulling in six figures, this episode is packed with no-nonsense advice for scaling your Amazon business. Tyler breaks down complex financial metrics into simple, practical steps anyone can follow.
Tune in now and learn how to track the right metrics so you can maximize profits and avoid cash flow disasters.

Amazon News: Goodbye Bundles, AWD Capacity Issues, and Refund Fees

Amazon Sellers, we’ve got some big changes on the horizon, and they’re not exactly in our favor. Whether it's bundling restrictions, capacity limits, or new fees, these updates could seriously impact your Q4. Here’s what you need to know before it's too late. We’ll dive into these breaking stories live, discussing what they mean for your business and how to navigate these new challenges. Get ahead now!
Full News: https://amazonseller.school/amazon-news-custom-bundle-changes-awd-challenges-and-key-holiday-updates-you-need/
Goodbye Custom Bundles? How Amazon’s New Rules Could Tank Your Q4 https://amazonseller.school/goodbye-custom-bundles-how-amazons-new-rules-could-tank-your-q4/
Amazon AWD Faces Capacity Challenges—What This Means for Sellers https://amazonstoragepros.com/breaking-amazon-awd-faces-capacity-challenges-what-this-means-for-sellers/
Amazon’s New Refund Administration Fee—What You Need to Know https://www.linkedin.com/feed/update/urn:li:activity:7252000050455740417/
Amazon Laid the Brandless Foundation for Temu https://www.marketplacepulse.com/articles/amazon-laid-the-brandless-foundation-for-temu