Navigating Amazon Fee Increases and Custom Products with Kevin Sanderson

Join us as we dive deep into the world of Amazon selling with Kevin Sanderson, VP of Marketing at My Amazon Guy and founder of Maximizing eCommerce. Kevin shares his insights on dealing with Amazon’s evolving fee structure and his success with selling custom laser-engraved products.

Understanding Amazon’s New Fee Structure

Kevin discusses the recent Amazon fee increases, how they impact sellers, and strategies to adapt and stay competitive in this ever-changing marketplace.

The Benefits of Selling Custom Products on Amazon

Explore the advantages of selling custom products on Amazon, including how to set up custom listings and manage orders efficiently to maximize profits and customer satisfaction.

Effective Inventory and Cash Flow Management

Kevin shares his approach to managing inventory and cash flow by incorporating laser engraving into his business model, allowing for greater flexibility and reduced risk.

Creating a Competitive Edge with Custom Products

Learn how investing in equipment like laser engravers can provide a competitive edge, create a moat around your business, and reduce competition from other sellers.

Resources From This Episode

• My Amazon Guy
• Maximizing eCommerce
• Kevin Sanderson on LinkedIn
• PPC Summit
• YouTube Channel: My Amazon Guy

In Conclusion

Kevin Sanderson’s expertise offers valuable strategies for Amazon sellers facing fee increases and looking to differentiate their business through custom products. By leveraging innovative solutions and maintaining flexibility, sellers can navigate challenges and continue to grow their businesses. Explore the resources mentioned to further enhance your Amazon selling experience.