Amazon Seller School, How to Sell on Amazon

Amazon News: Accelerate Takeaways, FTC Fallout & Walmart Mess

Amazon Sellers  — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast.
Full News: https://amazonseller.school/amazon-news-ftc-settlement-ai-seller-tools-new-fees-walmart-counterfeits/
I’ll break it down today so you know what matters before Q4 heats up. 🎯📦
Amazon’s Accelerate pitch was loaded with AI demos, but the biggest cheer came when they killed commingling.For sellers, that means less liability, fewer counterfeits, and $600M in potential savings.
There’s also a new FBA Business fee discount.Multi-unit orders now bring better margins if you apply volume pricing.
Meanwhile, Amazon just agreed to a $2.5B FTC settlement.Prime’s “hard to cancel” tactics are being scrapped, and sellers should take note: regulatory pressure is ramping up.
Alibaba is luring Amazon brands with cheaper fees and shipping.Europe and LATAM are in their sights, and that could tempt sellers looking beyond Amazon.
And Walmart’s marketplace growth is under fire.A CNBC report shows fake storefronts, stolen IDs, and counterfeit goods are slipping through—something Amazon sellers can use to highlight compliance as a competitive edge.
Here’s what we’re covering today:
Takeaways from Amazon’s pitch at its annual conference for third-party sellershttps://www.modernretail.co/operations/what-amazon-pitched-at-its-annual-conference-for-third-party-sellers/
Amazon Introduces FBA Multi-Unit Fee Discount for Business Ordershttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-fba-amazonfba-activity-7377090701043429376-WQVu/
Amazon to pay $2.5B in FTC settlement over ‘deceptive’ Prime tacticshttps://techcrunch.com/2025/09/25/amazon-to-pay-2-5b-in-ftc-settlement-over-deceptive-prime-tactics/
How Alibaba (BABA) Is Trying to Win Over Well-Known Amazon Sellershttps://www.msn.com/en-us/money/topstocks/how-alibaba-baba-is-trying-to-win-over-well-known-amazon-sellers/ar-AA1N53Sv
Walmart Marketplace Growth Tied to Lax Vetting, Counterfeits, and Stolen Seller Identitieshttps://www.cnbc.com/2025/09/19/walmart-marketplace-fakes-scams-investigation.html
Sharp, direct, and focused on seller impact—not headlines that don’t matter.

Amazon News: Agentic AI, End of Commingling & Netflix Ads

Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption.
Full News: https://amazonseller.school/amazon-news-ai-tools-no-more-commingling-netflix-ads-holiday-prep/
Join me today for the details and strategies that matter.
The age of agentic AI is here.Amazon’s new Bedrock-powered assistant goes beyond automation—taking on pricing, ads, and even account health.
Commingling is finally dead.Your inventory stays yours, counterfeit risk drops, and sellers save an estimated $600M in relabeling.
Then there’s Netflix teaming with Amazon Ads.Programmatic access to Netflix inventory could be your new storytelling channel.
And Amazon’s Multi-Channel Fulfillment just leveled up.Now it covers Walmart, Shopify, and SHEIN—one inventory pool fueling multiple sales channels.
Here’s what we’re covering live today:
AI Takes the Helm: Agentic AI Transforms the Amazon Seller Experiencehttps://markets.financialcontent.com/wral/article/marketminute-2025-9-18-ai-takes-the-helm-agentic-ai-transforms-the-amazon-seller-experience

Amazon News: Deals Surge, AI Traffic Grows & Virtual Multipacks

Amazon sellers 🚨 — the platform is shifting fast. Deals are outperforming coupons, AI is sending more traffic than ever, and new product discovery tools are redefining how customers shop.
Full News: https://amazonseller.school/amazon-news-deals-beat-coupons-virtual-multipacks-launch-and-usps-shake-up/
I'm diving into this week's most critical updates so you're not left behind in Q4 prep. Tune in — we'll break it down together, data and all.
Amazon Shoppers Like Deals Better Than Couponshttps://www.newsbreak.com/coupons-in-the-news-2337435/4222970197595-it-s-official-amazon-shoppers-like-deals-better-than-coupons
Gen AI drives a 4,700% surge in traffic to shopping sites in the US: Adobehttps://www.retailbrew.com/stories/2025/08/25/gen-ai-drives-a-4-700-surge-in-traffic-to-shopping-sites-in-the-us-adobe
Amazon Rolls Out Virtual Multipacks. How Will Your Business Adapt?https://myamazonguy.com/news/amazon-rolls-out-virtual-multipacks/
Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon’s AI Shopping Assistanthttps://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus

Amazon News: Walmart QR Test, Pattern vs Anker, Theme Reversal

Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts.
Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/
We’ll dive into Walmart’s latest push into brick-and-click commerce, a billion-dollar Amazon seller face-off, and what a reversal on variation cleanups means for Q4 prep. 🚨
Join me as we break it all down with no fluff—just strategy.
Amazon Sellers — Walmart’s aiming to put your listings in their aisles.
The retail giant is testing QR codes in stores that promote third-party marketplace listings—bringing online-only products into the physical world, without added fees.This is a big step for multichannel sellers watching Walmart as a rising force.
https://www.modernretail.co/technology/walmart-is-testing-a-new-way-to-show-off-products-from-third-party-marketplace-sellers-in-stores/
Two billion-dollar Amazon strategies go head-to-head.
Pattern (reseller model) vs. Anker (brand builder). One IPO, one household name.This isn’t just about business models—it’s about what type of Amazon success the market is willing to reward.
https://www.marketplacepulse.com/articles/pattern-the-anti-anker
Amazon buyers are shifting their dollars to essentials—but they’re paying more.
Searches in Health & Household and Grocery are up. Electronics and Apparel are slipping.If you’re in essentials, this is your pricing opportunity. For the rest, it’s time to rethink your value narrative.
https://www.momentumcommerce.com/amazon-search-price-analysis/
Variation chaos averted.
Amazon reversed its variation theme cleanup policy after seller backlash.Only variations with zero sales in the last 12 months are now at risk. If your variation structure still drives traffic—breathe easy. For now.
https://ppc.land/amazon-halts-variation-theme-cleanup-after-seller-backlash/#google_vignette
Let’s dig into what these moves mean for your margins, marketplace strategy, and fourth-quarter game plan.

Amazon News: Damaged FBA, AI Control & Best Buy Enters the Fight

📦 Amazon Sellers, your warehouse strategy, listing tools, and recovery settings just changed.
Full News: https://amazonseller.school/amazon-news-fba-policy-shift-ai-tools-new-marketplaces-q4-prep-strategies/
I’m going to cover Amazon’s damaged inventory update, Best Buy’s new threat, and why your peak season prep may already be at risk. 🤖
If you’re serious about profit and control, this is one stream you don’t want to miss.
Amazon Sellers, your FBA damaged goods just got a policy overhaul.Now you get to choose—cash back or take back—but only if you act.
We’ll also talk about the new AI Seller Assistant.Amazon says it helps, but what else is it tracking?
Meanwhile, Best Buy’s third-party marketplace just went live.If you’re in tech, appliances, or sports merch—this might be your next channel.
And if your top SKUs are already facing storage limits…You’re not alone. The Q4 warehouse squeeze has started.
Here’s what I’m breaking down:
Amazon FBA Sellers: New Policy Changes How Damaged Inventory Is Handledhttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonfba-ecommerceoperations-amazonsellers-activity-7362223607365709824-D6_d/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB-QogBLwK8SYvtYifqkq7rznc8y1J89dw
Amazon Launches AI Seller Assistant – Helpful or Just More Oversight?https://www.linkedin.com/posts/jonelder_amazon-launches-ai-seller-assistant-activity-7362127116156481536-a9Ux/
Best Buy Launches Digital Marketplace, More Than Doubling Products Onlinehttps://www.businesswire.com/news/home/20250819865705/en/Best-Buy-launches-digital-marketplace-more-than-doubling-number-of-products-available-online
Is Amazon FBA Running Out of Room Already?https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/8/1755574498.html
 

Amazon News: AI Commerce War, Supply Shifts & Q4 Seller Surge

Amazon Sellers, the fight for your customer is now between bots—not brands.
Join me as we break down the AI arms race, smarter sourcing, and what sellers must do right now to dominate Q4. 🤖🛒
Full News: https://amazonseller.school/amazon-news-ai-agents-prime-deal-prep-vine-for-bulky-items-big-seller-wins-this-week/
It’s not just about listings anymore—it’s about where and how you show up.
Amazon Sellers, the AI takeover isn't coming—it's here.This week’s headlines prove that visibility, agility, and timing now decide who wins.
Here’s what we’re covering:
The AI Commerce Wars Have Begunhttps://www.forbes.com/sites/jasongoldberg/2025/08/08/the-ai-commerce-wars-have-begun/
How AI Is Reshaping Supplier Negotiationshttps://hbr.org/2025/07/how-ai-is-reshaping-supplier-negotiations
Get Ready for the Holiday Shopping Seasonhttps://sellercentral.amazon.com/seller-forums/discussions/t/b1ede982-1f26-4db4-9bb7-18a88bb7f7d0
E-commerce Experts Predict Boom in TikTok Shop, Live Selling in 2025https://www.ainvest.com/news/commerce-experts-predict-boom-tiktok-shop-live-selling-2025-2508/

Amazon News: ChatGPT Privacy Leak, India Tariffs & AI Team Shakeup

Amazon Sellers, this week’s headlines come with risk, opportunity, and a reality check.I’ll break down how your ChatGPT chats went public, what Trump’s new tariff means for sourcing, and how one seller cut his team in half—and they liked it. 🔥🧠
Full News: 
This isn’t theory. It’s what’s hitting your business right now.
Amazon Sellers, your supply chain, tech stack, and privacy settings are all being tested.This isn’t just noise—it’s action you need to take now to stay ahead.
Here’s what we’re covering:
Your public ChatGPT queries are getting indexed by Google and other search engineshttps://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/
Trump’s 50% Tariff on Indian Goods Could Reshape Amazon’s Apparel Supply Chainhttps://www.ndtv.com/world-news/us-retailers-weigh-options-as-donald-trump-doubles-tariff-9043904
He Replaced Half His Team with AI — And They Thanked Himhttps://www.linkedin.com/posts/coreyganim_i-replaced-half-my-team-with-7-ai-apps-activity-7359229855562907648-_x-M/
Competitor Spying Prompts for Amazon Sellershttps://www.sellerprompts.com/prompts/competitor-spying-prompts-for-amazon-sellers

Amazon News: Google Exit, Feedback Shift & FBA Prep Ending Soon

Amazon Sellers, Amazon just pulled a disappearing act from Google—and that’s only one of the fires we’re putting out today.Join me as we break down the new seller feedback system, the war on agentic bots, and why you’ll soon be doing your own prep work again. 🚨📦
Full News: https://amazonseller.school/amazon-news-fba-prep-ending-google-ads-opportunity-and-ai-selling-strategies-unleashed/
I’ll give you the facts—and the friction sellers are facing this week.
Big changes are hitting four key areas: traffic, trust, tech, and prep.These aren’t minor updates—they’re strategic moves that could impact your operations and profitability fast.
Here’s what we’re covering:
Amazon Pulls Back from Google Shopping Ads, Creating Rare Opportunity for Sellershttps://digiday.com/media-buying/amazon-has-abruptly-cut-google-shopping-ad-spending-cue-speculation/
Sellers Protest a Major Change to Amazon Feedback Coming August 4thhttps://www.ecommercebytes.com/2025/07/29/sellers-protest-a-major-change-to-amazon-feedback-coming-august-4th/
Shopify & Amazon Block Agentic AI Bots and Begin the Warhttps://www.shopifreaks.com/shopify-amazon-block-agentic-ai-bots-and-begin-the-war/
Amazon FBA to End Prep Services Starting January 2026https://www.ecommercebytes.com/2025/07/28/amazon-fba-will-no-longer-offer-prep-services/
No guesswork—just seller-focused insight and strategy that cuts through the noise.

Amazon News: Prime Day Mystery, Walmart Shift & Seller Surge

Amazon Sellers, the headlines are loud—but what they’re not saying matters more.Join us as we dig into Amazon’s missing metric, Walmart’s aggressive brand defense, and what 100,000 million-dollar sellers are doing differently. 🎯📉
Full News: https://amazonseller.school/amazon-news-prime-day-surges-ai-backlash-and-new-seller-tools-revealed/
I'm bringing the receipts—and the reality.
You’re not crazy for feeling the pressure.When platforms change the rules mid-game, the only winning move is awareness and action.
Here’s what we’ll cover:
Amazon’s Prime Day Recap Raises Eyebrows with Missing Key Metrichttps://finance.yahoo.com/news/amazon-prime-day-celebratory-recap-002829661.html
Walmart Cracks Down on Unauthorized Beauty Listings — Amazon Sellers Take Notehttps://www.linkedin.com/posts/brandonfishman_walmart-just-did-what-amazon-should-have-activity-7353789754888376320-y7oR/
100,000 Million-Dollar Amazon Sellershttps://www.marketplacepulse.com/articles/100000-million-dollar-amazon-sellers
Is an AI Backlash Looming on the Horizon?https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/7/1752872497.html
We’ll break it down, sort it out, and call it like it is—for sellers who want to thrive, not just survive.

Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools

Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data.We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨
Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/
What’s happening right now directly impacts your bottom line.
The FTC is stepping up enforcement while Amazon evolves how it serves you data.Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast.
Here’s what we’re covering:
FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claimshttps://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/
Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailershttps://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend
Amazon Launches Custom Analytics — A Game-Changer for Sellershttps://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/
AI Search Is Expanding the Funnel, Not Replacing Ithttps://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/