Amazon Seller School, How to Sell on Amazon

Master Amazon SEO with Alex Chiru: Game-Changing Strategies for Sellers

Amazon Sellers, are you frustrated with listings that just won’t rank, no matter how much money you throw at ads? In this week’s episode, I sit down with Alex Chiru, an Amazon SEO wizard who has launched over 400 products in just four months.
He reveals cutting-edge strategies to fix backend issues, dominate with Amazon’s own tools, and avoid common pitfalls. If you’ve been relying on third-party platforms for optimization, this episode will flip your entire approach to SEO.
Show Notes: https://amazonseller.school/master-amazon-seo-with-alex-chiru-game-changing-strategies-for-sellers/
Most sellers don’t even know the category alignment in their listings is off. Alex explains how one simple backend tweak can take your product from invisible to top-ranked. “If the category isn’t perfectly aligned, you’ll see issues like unmerged reviews, skyrocketing ad costs, and plummeting rankings.”
From leveraging Amazon’s Product Opportunity Explorer to decoding the “General Ledger,” Alex drops actionable advice you can implement today. Learn how to pinpoint keywords with high click-through rates and move them to the front of your titles and bullet points for massive ranking boosts.
This episode is packed with practical gems:
👉 Inspect your backend categories to resolve hidden ranking issues.👉 Use Amazon’s native tools, not scraped data, for keyword research.👉 Focus your SEO efforts on titles, first bullets, and high-quality images.👉 Sell smarter, not harder, by promoting complementary products in your A+ Content and brand story.
“Amazon customers don’t care about your brand history—they care about your images, titles, and price.” Alex’s approach is all about efficiency and accuracy, cutting through the noise of unnecessary tools to make the data Amazon gives you work harder.
Don’t miss this episode—it could save you thousands in ad spend and wasted time.

Amazon News: Best & Worst Categories, TikTok’s AI Tools, and FBA Delays

Amazon Sellers, are you ready to level up your strategy? 🚀 From identifying the best (and worst) product categories to boosting conversions with subtle image tweaks, today’s session is packed with actionable insights. I’ll also break down how AI like Perplexity is reshaping shopping trends and how a QR code strategy turned one-time buyers into loyal customers. If you sell on Amazon, this live event is a must-watch.
Full News: https://amazonseller.school/amazon-news-best-worst-categories-tiktoks-ai-tools-and-fba-delays/
What We’re Covering Today:
Best and Worst Amazon Categories for Sellershttps://www.junglescout.com/resources/reports/best-and-worst-amazon-categories-pdf/
Perplexity Takes the Lead in AI Shoppinghttps://www.marketplacepulse.com/articles/perplexity-takes-lead-in-ai-shopping
This QR Code Strategy Is Winning Back Amazon Customershttps://www.linkedin.com/feed/update/urn:li:activity:7262836148400451585/
Stop Leading Shoppers Off Amazon – Subtle Changes That Boost Conversionshttps://www.linkedin.com/feed/update/urn:li:activity:7265349643796889600/

Master Video Ads and A+ Content for Amazon Success with Rafael Veloz

Amazon sellers, how much are your lackluster images and videos costing you? In this episode of Amazon Seller School, I sit down with Rafael Veloz, founder of Share It Studio and a Telly Award-winning filmmaker, to dive deep into the game-changing strategies behind killer Amazon content. From eye-popping hero images to scroll-stopping video ads, Rafael shares his expertise in crafting content that converts browsers into buyers.
Show Notes: https://amazonseller.school/mastering-video-ads-and-a-content-for-amazon-success-with-rafael-veloz/
Rafael doesn't hold back as he explains, "Content is not just the key; it's like the whole body. The product is the head, and without the right content, the body doesn’t function."
We explore how to strategically break visual patterns in your niche, use Premium A+ Content to tell a brand story, and why your PPC videos need to grab attention in three seconds flat. If you’re not optimizing your listing with data-driven visuals and engaging videos, you’re leaving money on the table—and Rafael explains exactly why.
👉 Discover the secrets to Premium A+ Content (and how to unlock it for free)👉 Learn the "Marvel Technique" for PPC videos that convert👉 See why cultural relevance in Spanish keywords can double your reach👉 Find out how Rafael turned a listing from $500K/month to $800K in just three months
Whether you're a seasoned pro or just starting, this episode is packed with actionable insights that can transform your Amazon game. Listen now and learn how to create content that drives clicks, builds trust, and boosts conversions.

Conquer Amazon Europe: Strategies to Expand Your FBA Business Internationally

Amazon sellers, are you ready to double your market without doubling your effort? This episode dives into one of the most overlooked growth strategies: expanding your FBA business into Europe. With a population of 440 million and only 2% of U.S. sellers taking advantage of this massive opportunity, the time to act is now.
Show Notes: https://amazonseller.school/conquer-amazon-europe-strategies-to-expand-your-fba-business-internationally/
In this episode, Natalia Ignacz from AVASK shares practical, actionable steps for taking your business global. “If you’re doing well in the U.S., there’s no reason you can’t crush it in Europe. The markets follow U.S. trends but with far less competition.” From understanding VAT to leveraging Amazon’s Pan-European program, this is your ultimate guide to scaling internationally.
👉 Why Europe offers more growth with less competition👉 How VAT differs from U.S. sales tax—and why it’s simpler than you think👉 The best countries to start with (hint: it’s not just Germany)👉 Tips for translating and localizing your listings to dominate European search results
Natalia also debunks common myths, like the idea that you need a separate company or bank account to sell in Europe. She explains how AVASK makes tax compliance easy, even handling VAT filings so you can focus on sales. And don’t miss her advice on breaking into local marketplaces like France’s Cdiscount, which integrates seamlessly with Amazon FBA.
Europe isn’t just an expansion; it’s a game changer. If you’re ready to stop leaving money on the table, listen now!

Amazon News: Fee Cuts, Economic Signals & AI Image Fails

Amazon sellers, it’s not every day you hear “fee reductions” and “Amazon” in the same sentence, but here we are. 🤔 And that’s just one of today’s highlights.
Full News: https://amazonseller.school/amazon-news-lower-fba-fees-targets-gains-and-ai-powered-shopping/
From surprising 2025 fee changes to questionable AI product images and even the rise of "family warehouses," the e-commerce world is buzzing with news you need to know to stay competitive.
Catch these topics live today at 11 AM Eastern. Let’s dive into what these updates mean for your business and how to turn challenges into opportunities.
Here’s the lineup of topics we’ll cover:
Amazon Will Lower Some Fulfillment Fees in 2025https://chainstoreage.com/amazon-will-lower-some-fulfillment-fees-2025
Amazon Not Raising Their 2025 Fees for Sellers Could Signal Economic Cautionhttps://9meters.com/technology/shopping/amazon-is-surprisingly-not-raising-fees-this-year-for-3rd-party-sellers-could-they-be-predicting-a-retail-downturn
Amazon’s Temu Competitor Haul Is an AI Image Wastelandhttps://www.modernretail.co/technology/amazons-temu-competitor-haul-is-an-ai-image-wasteland/
The Rise of “Family Warehouses” in U.S. E-commercehttps://restofworld.org/2024/chinese-immigrants-home-e-commerce-hubs/

Amazon News: New Amazon Haul, Ad Wars, and Holiday Inventory Battles

Amazon Sellers, are you ready to dive into the latest Amazon updates reshaping the marketplace?
💥 Whether you’re strategizing for the holiday rush or eyeing new ad strategies, these stories impact every seller. Today at 11 am Eastern, we’re unpacking Amazon’s newest “Haul” feature, designed to rival discount platforms like Temu, as well as the latest insights on skyrocketing ad spends for third-party sellers competing with major brands. We’ll also discuss Amazon’s holiday fulfillment crunch and updates on Buy Shipping for dangerous goods.
 
Full News: https://amazonseller.school/amazon-news-major-updates-in-ai-tools-market-trends-and-compliance-alerts/
 
Each piece of news opens up opportunities and challenges – let’s dissect how to turn them to your advantage.
Today’s topics include:
Amazon Just Launched "Amazon Haul" – A New Shopping Experience to Rival Temu and Sheinhttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazon-just-launched-amazon-haul-or-maybe-activity-7262836634658758657-lVmT/
How Amazon Sellers are Navigating Capacity Constraintshttps://www.supplychaindive.com/news/amazon-inbound-fulfillment-AWD-capacity-issues/732189/
Dangerous Goods Can Now Be Shipped in the US with Amazon Buy Shippinghttps://sellercentral.amazon.com/seller-forums/discussions/t/8974ba54-b16e-445e-b6a8-6f958e1c100e
Small Brands Spend Three Times More on Amazon Ads Than Big Brandshttps://www.forbes.com/sites/kirimasters/2024/11/12/small-brands-spend-three-times-more-on-amazon-ads-than-big-brands/

Unlock Amazon’s Business Buy Box: The Secret to Boosting Profits & Sales Velocity with Adrian Rich

Amazon sellers, are you leaving money on the table by not activating Amazon’s Business Buy Box? In this episode, I’m joined by Adrian Rich from Seller Snap to discuss why business pricing, quantity discounts, and business-focused strategies can skyrocket your profits. Adrian reveals, "It’s a decision to make, but it’s such a big market that if you’re not offering discounts, you’re not offering an option to the market." Whether you’re scaling with reselling or private label, this conversation uncovers actionable strategies to optimize your listings with Amazon’s business tools.
Show Notes: https://amazonseller.school/unlock-amazons-business-buy-box-the-secret-to-boosting-profits-sales-velocity-with-adrian-rich/
👉  Why offering business discounts might be the smartest move you’ve skipped👉  The advantage of competing in Amazon’s Business Buy Box
👉 Using Seller Snap for automated, dynamic repricing👉  Quick hacks for leveraging Amazon’s B2B features
Adrian explains how Amazon’s business pricing feature isn’t just about offering a slight discount—it’s about attracting serious business buyers who often purchase in bulk. We dig into the distinct buy box for business, which you might not even know exists. Imagine this: your product shows up as the best value in the business category, outshining competitors who don’t utilize business pricing. “If you’re selling on a listing with three other sellers, they don’t even know you have a business discount on," Adrian says, “and that edge is enough to get you the sale.”
We also talk about Seller Snap’s AI-powered repricing tool, which now automatically adjusts business pricing for you. Imagine less time on manual adjustments and more time focusing on growth. Adrian walks through strategies for tracking competitors while still maintaining strong margins—particularly useful if you’re a private label seller aiming to stand out in B2B.
Private label sellers, don’t miss the section where Adrian explains why adding quantity discounts can make your offer irresistible. Even in saturated categories, a few cents off per unit might convince customers to buy in bulk and boost your total sales. Tune in if you want to learn how these strategies can elevate your Amazon business!

Amazon News: Tech Tariffs, FBA Shifts, & AI Content for Sellers

Amazon Sellers, get ready for an info-packed session on what’s shaking up the e-commerce world! Join us for an in-depth look at the latest updates that could impact your business—new tariffs, changing market interest in FBA, online shopper trends, and Amazon’s game-changing AI tool for A+ content.
Full News: https://amazonseller.school/amazon-news-new-shopper-trends-ad-growth-and-tips-for-managing-unfulfillable-inventory/
From understanding how a potential Trump election could alter tech imports to exploring a drop in interest in Jungle Scout and Helium 10, this session is tailored for sellers looking to stay competitive and informed. We’ll cover actionable insights on pricing, delivery, and maximizing your product pages with Amazon’s new AI tool.
Here's a preview of the topics:
Trade War? Tariffs? How a Trump Election Would Change Techhttps://www.cmswire.com/digital-experience/trade-war-tariffs-how-a-trump-election-would-change-tech/
Web Traffic for Jungle Scout and Helium 10 Drops 50%: Is Interest in Amazon FBA Waning?https://www.linkedin.com/posts/scott-needham-a8b39813_web-traffic-for-jungle-scout-and-helium-10-activity-7259597650952388612-wBD5/
Understanding the 2024 Online Shopper: Insights from Global E-commerce Trendshttps://dhl-freight-connections.com/en/trends/online-shopper-trends-2024/
Amazon’s New Generative AI Tool for A+ Content Creationhttps://go.amazonsellerservices.com/APlusGenAI_EN_2024

Scale Your Amazon Business with VA Power: Thomas Parkinson’s Proven Hiring Tips & Structure

Amazon Sellers, if you’re juggling every task yourself, it’s time to rethink how you grow your Amazon business. In this episode, I sit down with Thomas Parkinson, founder of Fast Track FBA, to dig into his system for hiring and managing virtual assistants (VAs) to boost growth and free up your time.
Show Notes: https://amazonseller.school/scale-your-amazon-business-with-va-power-thomas-parkinsons-proven-hiring-tips-structure/
Amazon Sellers, building a VA-powered team isn’t just about offloading work. Thomas walks us through how a structured VA system can drive your business to the next level without breaking the bank. "Don’t take my word for it—look at the seven- and eight-figure sellers. Nearly all of them have a team, and a lot of that is VAs."
Thomas shares his secrets on building a reliable, cost-effective team, from sourcing agents to purchasing managers. He also breaks down the metrics that drive VA success and how to measure each VA’s impact on your bottom line.
👉 Key hiring metrics to identify when you’re ready👉 Structured VA team roles that maximize ROI👉 Critical performance KPIs to track success👉 Strategies for testing and training VAs efficiently
From tips on structuring your business for long-term growth to avoiding common mistakes that can cost time and profit, this episode will help you get organized and get back to scaling your business.

Amazon News: Key Strategies, Top Cities & Tactics for Seller Success

Amazon Sellers, ready to up your game? This week, we’re diving into the latest updates you need to stay competitive on the platform, from Amazon’s redirected links steering traffic to competitors, to TikTok’s “Q5” period offering huge post-holiday ad opportunities. Each update has direct implications for your strategies—don’t miss out!
Full News: https://amazonseller.school/amazon-news-major-updates-on-seller-logistics-policy-changes-trending-tactics/
Hey, here are the topics we’ll tackle live on Friday at 11 am Eastern:
No Honeymoon Period: Successful Launches Require StrategyAmazon’s “honeymoon period” myth is officially debunked. Launch success now depends on data-driven rankings, traffic strategies, and consistent content quality.https://www.billiondollarsellers.com/p/bdsn-no-such-thing-as-a-honeymoon-period-on-amazon
Why Q5 is TikTok’s Golden Opportunity for AdvertisersPost-holiday spending surge on TikTok’s Q5 offers Amazon sellers a prime advertising window. Take advantage of budget-friendly ad space and high-engagement audiences.https://adage.com/article/digital-marketing-ad-tech-news/why-q5-tiktoks-golden-opportunity-advertisers/2585961
Amazon Redirects Customers to Competitors on Your ListingAmazon is now guiding customers from your listings to competitors, sparking seller frustration. Learn what it means for your brand visibility and why the FTC might get involved.https://www.linkedin.com/posts/jonelder_not-cool-amazon-amazon-has-hit-a-ugcPost-7251938505642164225-TuUi/
Top Cities for Amazon SellersWith Shenzhen and other Chinese cities leading seller counts, U.S. sellers face increased competition. Discover the key locations and strategies shifting the Amazon marketplace.https://www.smartscout.com/reports/top-cities-for-amazon-sellers