Amazon Seller School, How to Sell on Amazon

Amazon News: 2024 Seller Boom, TikTok Ban, and Cuban’s Amazon Critique

Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in.
Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/
From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025.
Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes.
Here’s what we’re covering today:
Amazon Draws a Million New Sellers in 2024https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024
TikTok Ban Looms Amid Political and Legal Uncertaintyhttps://www.tomsguide.com/news/live/tiktok-ban-live-updates
Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issueshttps://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable
Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankingshttps://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/
Let’s explore these challenges and strategies to future-proof your success!

Amazon News: Analytics, Titles, Dormant Listings & eBay’s Facebook Move

Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack.
Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/
This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead.
Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers.
Here’s what we’re covering today:
Amazon’s New Customer Journey Analyticshttps://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/
New Product Title Requirements Effective January 21, 2025https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059
Repurpose Dormant Listings to Maximize Review Valuehttps://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/
eBay Listings to Appear on Facebook Marketplacehttps://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html
Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!

Why Brands Don’t Love Resellers (And How to Win Them Over): Insights from Robyn Johnson

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling.
Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/
"Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust."
We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table."
Key Topics:
👉 Why brands often resist resellers—and how to change their minds.👉 How Amazon’s focus on compliance is reshaping the marketplace.👉 Strategies for resellers to stand out and add value.👉 The future of resellers in a maturing Amazon ecosystem.
Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon News: Seller Loyalty Shifts, Tariffs, & Visual Tactics for 2025

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind.
From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive.
Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/
Join us live today at 11 AM Eastern to explore these game-changing updates.
Here’s what we’re covering today:
Why 2024 Was the Year Sellers Became Less Loyal to Amazonhttps://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/
The Importance of Visual Content in Rufus Recommendationshttps://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/
‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmarthttps://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html
Amazon Storefronts to Take Center Stage in 2025https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/
We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Unlock the Power of Amazon DSP: Advanced Ad Strategies with Sam Lee

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide.
Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/
Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns.
Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time.
👉 DSP works best for sellers spending $15K–$20K/month on PPC.👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior.
Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Amazon News: Temu Tensions, E-Commerce Wars & $5M Locked Away

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention.
This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool.
Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/
Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges.
Here’s what we’re covering today:
Amazon Presses Chinese Sellers Over Temu Pricinghttps://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing
E-commerce Wars: How the US is Losing the Battlehttps://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b
$5 Million Stuck at FBA Without Reason: A Seller’s Frustrationhttps://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248
Create Custom Brand Imagery in Seconds with Image Generatorhttps://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4
We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Omnichannel Mastery for Amazon Sellers: Insights with Andrew Morgans

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer.
Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers.
Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/
Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales.
Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling.
👉 Use Walmart Fulfillment Services to maximize your sales potential.👉 TikTok Shop might hit $50 billion in sales this year.👉 Don’t skip Amazon international expansion; it’s an untapped goldmine.👉 Always build your website to reinforce buyer trust.
Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.

Amazon News: $1M Scams, Black Friday Woes & Margin Mysteries

Amazon sellers, what happens when $1M in toys vanishes, competition wipes out profits, and Amazon starts tracking your margins? 🎯 You pay attention or pay the price.
Full News: https://amazonseller.school/amazon-news-scams-uk-fee-changes-and-2024-e-commerce-insights/
From sophisticated freight scams to deal fatigue and Amazon’s newest margin-tracking system, today’s news hits sellers right where it counts: your bottom line.
Join us live this Friday at 11 AM Eastern as we break down the headlines, the risks, and the moves you need to make to stay competitive.
Here’s what we’re covering:
Holiday Heist Diverts $1M in Toys Using Sophisticated Scamhttps://nypost.com/2024/12/16/business/holiday-heist-diverts-1m-in-toys-on-3-different-trucks-in-new-type-of-scam/
No Black Friday Windfall for Chinese Sellers Amid Rising Competitionhttps://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises
Retailers Take Note: Consumers Say There Are Too Many Dealshttps://www.pymnts.com/consumer-insights/2024/retailers-take-note-consumers-say-there-are-too-many-deals/
Amazon Sellers, This Isn’t “Greater Transparency”—It’s Theft in Disguisehttps://www.linkedin.com/feed/update/urn:li:activity:7275555561767636993/
We’re covering the trends, the risks, and the strategies sellers need to stay sharp this season.

Amazon News: Review Scandals, TikTok Trouble & Influencer Crackdowns

Amazon sellers, what happens when reviews get manipulated, TikTok faces a ban, and Amazon targets influencers? You must adapt or risk falling behind.
Full News: https://amazonseller.school/amazon-news-black-friday-success-tiktok-challenges-new-seller-tools/
This week, we’re tackling real issues shaking the e-commerce world—from fake reviews to TikTok uncertainty and the truth about Amazon's success.
Join us live this Friday at 11 AM Eastern as we break down what you need to know (and do) to stay ahead.
Here’s what we’re covering:
Amazon Shoppers Duped by Vevor’s Manipulated Reviews, Sellers Demand Actionhttps://nypost.com/2024/11/18/business/china-based-tool-giant-vevor-manipulates-customer-reviews-while-amazon-turns-a-blind-eye-sources/
TikTok Faces Ban After Court Upholds Divest-or-Ban Lawhttps://www.theverge.com/2024/12/6/24297454/tiktok-divest-or-ban-dc-circuit-court-appeals
Amazon Targets Influencer Reviews on TikTok, YouTube, Instagramhttps://techxplore.com/news/2024-12-amazon-tiktok-youtube-instagram.html
Mastering Amazon Success: Focus on Fundamentals, Not Hackshttps://www.linkedin.com/feed/update/urn:li:activity:7270012506541019136/
Let’s dive deep and equip you for the changes ahead.

Master Amazon SEO with Alex Chiru: Game-Changing Strategies for Sellers

Amazon Sellers, are you frustrated with listings that just won’t rank, no matter how much money you throw at ads? In this week’s episode, I sit down with Alex Chiru, an Amazon SEO wizard who has launched over 400 products in just four months.
He reveals cutting-edge strategies to fix backend issues, dominate with Amazon’s own tools, and avoid common pitfalls. If you’ve been relying on third-party platforms for optimization, this episode will flip your entire approach to SEO.
Show Notes: https://amazonseller.school/master-amazon-seo-with-alex-chiru-game-changing-strategies-for-sellers/
Most sellers don’t even know the category alignment in their listings is off. Alex explains how one simple backend tweak can take your product from invisible to top-ranked. “If the category isn’t perfectly aligned, you’ll see issues like unmerged reviews, skyrocketing ad costs, and plummeting rankings.”
From leveraging Amazon’s Product Opportunity Explorer to decoding the “General Ledger,” Alex drops actionable advice you can implement today. Learn how to pinpoint keywords with high click-through rates and move them to the front of your titles and bullet points for massive ranking boosts.
This episode is packed with practical gems:
👉 Inspect your backend categories to resolve hidden ranking issues.👉 Use Amazon’s native tools, not scraped data, for keyword research.👉 Focus your SEO efforts on titles, first bullets, and high-quality images.👉 Sell smarter, not harder, by promoting complementary products in your A+ Content and brand story.
“Amazon customers don’t care about your brand history—they care about your images, titles, and price.” Alex’s approach is all about efficiency and accuracy, cutting through the noise of unnecessary tools to make the data Amazon gives you work harder.
Don’t miss this episode—it could save you thousands in ad spend and wasted time.