Amazon Seller School, How to Sell on Amazon

Amazon News: Walmart QR Test, Pattern vs Anker, Theme Reversal

Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts.
Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/
We’ll dive into Walmart’s latest push into brick-and-click commerce, a billion-dollar Amazon seller face-off, and what a reversal on variation cleanups means for Q4 prep. 🚨
Join me as we break it all down with no fluff—just strategy.
Amazon Sellers — Walmart’s aiming to put your listings in their aisles.
The retail giant is testing QR codes in stores that promote third-party marketplace listings—bringing online-only products into the physical world, without added fees.This is a big step for multichannel sellers watching Walmart as a rising force.
https://www.modernretail.co/technology/walmart-is-testing-a-new-way-to-show-off-products-from-third-party-marketplace-sellers-in-stores/
Two billion-dollar Amazon strategies go head-to-head.
Pattern (reseller model) vs. Anker (brand builder). One IPO, one household name.This isn’t just about business models—it’s about what type of Amazon success the market is willing to reward.
https://www.marketplacepulse.com/articles/pattern-the-anti-anker
Amazon buyers are shifting their dollars to essentials—but they’re paying more.
Searches in Health & Household and Grocery are up. Electronics and Apparel are slipping.If you’re in essentials, this is your pricing opportunity. For the rest, it’s time to rethink your value narrative.
https://www.momentumcommerce.com/amazon-search-price-analysis/
Variation chaos averted.
Amazon reversed its variation theme cleanup policy after seller backlash.Only variations with zero sales in the last 12 months are now at risk. If your variation structure still drives traffic—breathe easy. For now.
https://ppc.land/amazon-halts-variation-theme-cleanup-after-seller-backlash/#google_vignette
Let’s dig into what these moves mean for your margins, marketplace strategy, and fourth-quarter game plan.

Amazon News: Damaged FBA, AI Control & Best Buy Enters the Fight

📦 Amazon Sellers, your warehouse strategy, listing tools, and recovery settings just changed.
Full News: https://amazonseller.school/amazon-news-fba-policy-shift-ai-tools-new-marketplaces-q4-prep-strategies/
I’m going to cover Amazon’s damaged inventory update, Best Buy’s new threat, and why your peak season prep may already be at risk. 🤖
If you’re serious about profit and control, this is one stream you don’t want to miss.
Amazon Sellers, your FBA damaged goods just got a policy overhaul.Now you get to choose—cash back or take back—but only if you act.
We’ll also talk about the new AI Seller Assistant.Amazon says it helps, but what else is it tracking?
Meanwhile, Best Buy’s third-party marketplace just went live.If you’re in tech, appliances, or sports merch—this might be your next channel.
And if your top SKUs are already facing storage limits…You’re not alone. The Q4 warehouse squeeze has started.
Here’s what I’m breaking down:
Amazon FBA Sellers: New Policy Changes How Damaged Inventory Is Handledhttps://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonfba-ecommerceoperations-amazonsellers-activity-7362223607365709824-D6_d/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB-QogBLwK8SYvtYifqkq7rznc8y1J89dw
Amazon Launches AI Seller Assistant – Helpful or Just More Oversight?https://www.linkedin.com/posts/jonelder_amazon-launches-ai-seller-assistant-activity-7362127116156481536-a9Ux/
Best Buy Launches Digital Marketplace, More Than Doubling Products Onlinehttps://www.businesswire.com/news/home/20250819865705/en/Best-Buy-launches-digital-marketplace-more-than-doubling-number-of-products-available-online
Is Amazon FBA Running Out of Room Already?https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/8/1755574498.html
 

Amazon News: AI Commerce War, Supply Shifts & Q4 Seller Surge

Amazon Sellers, the fight for your customer is now between bots—not brands.
Join me as we break down the AI arms race, smarter sourcing, and what sellers must do right now to dominate Q4. 🤖🛒
Full News: https://amazonseller.school/amazon-news-ai-agents-prime-deal-prep-vine-for-bulky-items-big-seller-wins-this-week/
It’s not just about listings anymore—it’s about where and how you show up.
Amazon Sellers, the AI takeover isn't coming—it's here.This week’s headlines prove that visibility, agility, and timing now decide who wins.
Here’s what we’re covering:
The AI Commerce Wars Have Begunhttps://www.forbes.com/sites/jasongoldberg/2025/08/08/the-ai-commerce-wars-have-begun/
How AI Is Reshaping Supplier Negotiationshttps://hbr.org/2025/07/how-ai-is-reshaping-supplier-negotiations
Get Ready for the Holiday Shopping Seasonhttps://sellercentral.amazon.com/seller-forums/discussions/t/b1ede982-1f26-4db4-9bb7-18a88bb7f7d0
E-commerce Experts Predict Boom in TikTok Shop, Live Selling in 2025https://www.ainvest.com/news/commerce-experts-predict-boom-tiktok-shop-live-selling-2025-2508/

Amazon News: ChatGPT Privacy Leak, India Tariffs & AI Team Shakeup

Amazon Sellers, this week’s headlines come with risk, opportunity, and a reality check.I’ll break down how your ChatGPT chats went public, what Trump’s new tariff means for sourcing, and how one seller cut his team in half—and they liked it. 🔥🧠
Full News: 
This isn’t theory. It’s what’s hitting your business right now.
Amazon Sellers, your supply chain, tech stack, and privacy settings are all being tested.This isn’t just noise—it’s action you need to take now to stay ahead.
Here’s what we’re covering:
Your public ChatGPT queries are getting indexed by Google and other search engineshttps://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/
Trump’s 50% Tariff on Indian Goods Could Reshape Amazon’s Apparel Supply Chainhttps://www.ndtv.com/world-news/us-retailers-weigh-options-as-donald-trump-doubles-tariff-9043904
He Replaced Half His Team with AI — And They Thanked Himhttps://www.linkedin.com/posts/coreyganim_i-replaced-half-my-team-with-7-ai-apps-activity-7359229855562907648-_x-M/
Competitor Spying Prompts for Amazon Sellershttps://www.sellerprompts.com/prompts/competitor-spying-prompts-for-amazon-sellers

Amazon News: Google Exit, Feedback Shift & FBA Prep Ending Soon

Amazon Sellers, Amazon just pulled a disappearing act from Google—and that’s only one of the fires we’re putting out today.Join me as we break down the new seller feedback system, the war on agentic bots, and why you’ll soon be doing your own prep work again. 🚨📦
Full News: https://amazonseller.school/amazon-news-fba-prep-ending-google-ads-opportunity-and-ai-selling-strategies-unleashed/
I’ll give you the facts—and the friction sellers are facing this week.
Big changes are hitting four key areas: traffic, trust, tech, and prep.These aren’t minor updates—they’re strategic moves that could impact your operations and profitability fast.
Here’s what we’re covering:
Amazon Pulls Back from Google Shopping Ads, Creating Rare Opportunity for Sellershttps://digiday.com/media-buying/amazon-has-abruptly-cut-google-shopping-ad-spending-cue-speculation/
Sellers Protest a Major Change to Amazon Feedback Coming August 4thhttps://www.ecommercebytes.com/2025/07/29/sellers-protest-a-major-change-to-amazon-feedback-coming-august-4th/
Shopify & Amazon Block Agentic AI Bots and Begin the Warhttps://www.shopifreaks.com/shopify-amazon-block-agentic-ai-bots-and-begin-the-war/
Amazon FBA to End Prep Services Starting January 2026https://www.ecommercebytes.com/2025/07/28/amazon-fba-will-no-longer-offer-prep-services/
No guesswork—just seller-focused insight and strategy that cuts through the noise.

Amazon News: Prime Day Mystery, Walmart Shift & Seller Surge

Amazon Sellers, the headlines are loud—but what they’re not saying matters more.Join us as we dig into Amazon’s missing metric, Walmart’s aggressive brand defense, and what 100,000 million-dollar sellers are doing differently. 🎯📉
Full News: https://amazonseller.school/amazon-news-prime-day-surges-ai-backlash-and-new-seller-tools-revealed/
I'm bringing the receipts—and the reality.
You’re not crazy for feeling the pressure.When platforms change the rules mid-game, the only winning move is awareness and action.
Here’s what we’ll cover:
Amazon’s Prime Day Recap Raises Eyebrows with Missing Key Metrichttps://finance.yahoo.com/news/amazon-prime-day-celebratory-recap-002829661.html
Walmart Cracks Down on Unauthorized Beauty Listings — Amazon Sellers Take Notehttps://www.linkedin.com/posts/brandonfishman_walmart-just-did-what-amazon-should-have-activity-7353789754888376320-y7oR/
100,000 Million-Dollar Amazon Sellershttps://www.marketplacepulse.com/articles/100000-million-dollar-amazon-sellers
Is an AI Backlash Looming on the Horizon?https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/7/1752872497.html
We’ll break it down, sort it out, and call it like it is—for sellers who want to thrive, not just survive.

Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools

Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data.We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨
Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/
What’s happening right now directly impacts your bottom line.
The FTC is stepping up enforcement while Amazon evolves how it serves you data.Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast.
Here’s what we’re covering:
FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claimshttps://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/
Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailershttps://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend
Amazon Launches Custom Analytics — A Game-Changer for Sellershttps://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/
AI Search Is Expanding the Funnel, Not Replacing Ithttps://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/
 

Amazon News: Prime Day Flop?, TikTok Buyers? & Vine and Box Sizes

Amazon Sellers, Prime Day isn’t what it used to be—and that’s only the beginning.
I’ll walk you through the sales collapse, TikTok’s shaky future, and new tactics Amazon quietly rolled out to help (or hurt) your business. 📉📦
Full News: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/
I’m not sugarcoating it—this is the kind of week that separates real sellers from spectators.
If you thought Prime Day was your golden window, think again.Between collapsing conversions and new platform shifts, this week calls for smarter strategy—not more ad spend.
Here’s what we’ll cover:
Amazon Prime Day Sales Plummet on First Dayhttps://www.zerohedge.com/markets/amazon-prime-day-sales-plummet-first-day
It’s Prime Day Everywhere — And Amazon Sellers Should Pay Attentionhttps://www.marketplacepulse.com/articles/its-prime-day-everywhere
Trump Claims “Very Wealthy People” Are Ready to Buy TikTokhttps://gizmodo.com/trump-says-very-wealthy-people-are-ready-to-buy-tiktok-2000621910
Get Vine Reviews Before Your Product Launchhttps://sellercentral.amazon.com/seller-forums/discussions/t/4f25bc97-946d-470d-ab93-13f385ab4644
Amazon Increases FBA Box Length to 36 Incheshttps://sellercentral.amazon.com/seller-forums/discussions/t/dae82165-50b2-4b52-99d9-a7e7db80caec

FBA Box Update, Prime Day Sales Drop, Tariffs & Vine Hacks: Amazon Seller News Weekly

Prime Day sales tanking—don't let it sink your strategy! Unpack Amazon's FBA box size boost, Day 1 sales plunge 41%, TikTok buyout buzz, industry-wide sales wars, ad budget pressures, tariff holdouts, FTC scams bust, Seller Central makeover, pre-launch Vine reviews, return mishaps, port delays, plus tips on BSR, UPC fixes, PPC dayparting, reimbursements, and Sponsored Ads. Hear the Helium 10 backlash and upcoming events to stay ahead. Essential listens for Amazon sellers—subscribe for weekly actionable intel to scale your business!
 
Full Newsletter: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/

Amazon News: Prime Day Deal Drought, AI Push & Seller Pitfalls

Amazon Sellers—Prime Day is getting longer, but your margins are getting tighter.🚨 I'm breaking down the major shifts every seller needs to know.
Full News: https://amazonseller.school/amazon-news-prime-day-expands-to-4-days-crypto-moves-and-vine-access-for-resellers-%f0%9f%9b%92%f0%9f%9a%a8/
Amazon is pushing 96 hours of Prime Day madness with celeb deals and AI curation, but many sellers are sitting it out to protect pre-tariff inventory.
Fewer Prime Day Deals in 2025 as Sellers Guard Pre-Tariff Inventoryhttps://www.retailbrew.com/stories/2025/06/12/some-amazon-sellers-submit-fewer-deals-for-prime-day-as-brands-hold-onto-pre-tariff-inventory-like-gold
Amazon Prime Day Expands to 4 Days with New Features and Celebrity Dealshttps://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date
Amazon Shuts Down Posts Program After Failing to Gain Traction with Shoppershttps://www.adweek.com/commerce/amazon-is-quietly-killing-a-program-that-brands-used-to-drive-sales-experts-say-it-never-worked/
3 Common Mistakes Amazon Sellers Should Avoidhttps://www.linkedin.com/posts/christurton-amazonagency_3-things-that-all-amazon-sellers-should-not-activity-7341351625665507328-lE9K/