Amazon Seller School, How to Sell on Amazon

Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!

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Episodes

Monday Feb 17, 2025

Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you.
Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/
This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit.
Here’s what we’re covering today:
Amazon Set to Surpass Walmart in Revenue for the First Timehttps://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html
The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line?https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html
Amazon’s New FBM Order Handling Limits—Helpful or Restrictive?https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/
Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insightshttps://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/
We’re talking about big changes that impact your bottom line—don’t miss it!

Monday Feb 10, 2025

Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind.
Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/
From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business.
Join us live today at 1 PM Eastern as we dissect these game-changing updates.
Here’s what we’re covering today:
Temu Overtakes Amazon in Global Monthly Active UsersURL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/
The Days of Price Gouging Are Over: Customers Now Have Proof with RufusURL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/
Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.?URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/
Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade LoopholeURL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/
Let’s talk about how to stay ahead in a rapidly changing marketplace!

Monday Feb 03, 2025

🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business:
Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/
⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers?
📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands?
🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt?
📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy?
🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Monday Jan 27, 2025

Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind.
Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/
From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business.
Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights.
Here’s what we’re covering today:
Walmart Gains Ground on Amazon: Insights from François MaingretURL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/
Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand?URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/
CPSC Orders Amazon to Warn Consumers About Hazardous ProductsURL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/
Seller Central Account Hacked: The KeaBabies Security BreachURL: https://www.linkedin.com/posts/keababies-seller-security-incident
Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.

Monday Jan 20, 2025

Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in.
Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/
From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025.
Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes.
Here’s what we’re covering today:
Amazon Draws a Million New Sellers in 2024https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024
TikTok Ban Looms Amid Political and Legal Uncertaintyhttps://www.tomsguide.com/news/live/tiktok-ban-live-updates
Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issueshttps://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable
Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankingshttps://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/
Let’s explore these challenges and strategies to future-proof your success!

Tuesday Jan 14, 2025

Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack.
Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/
This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead.
Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers.
Here’s what we’re covering today:
Amazon’s New Customer Journey Analyticshttps://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/
New Product Title Requirements Effective January 21, 2025https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059
Repurpose Dormant Listings to Maximize Review Valuehttps://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/
eBay Listings to Appear on Facebook Marketplacehttps://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html
Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!

Thursday Jan 09, 2025

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling.
Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/
"Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust."
We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table."
Key Topics:
👉 Why brands often resist resellers—and how to change their minds.👉 How Amazon’s focus on compliance is reshaping the marketplace.👉 Strategies for resellers to stand out and add value.👉 The future of resellers in a maturing Amazon ecosystem.
Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Monday Jan 06, 2025

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind.
From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive.
Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/
Join us live today at 11 AM Eastern to explore these game-changing updates.
Here’s what we’re covering today:
Why 2024 Was the Year Sellers Became Less Loyal to Amazonhttps://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/
The Importance of Visual Content in Rufus Recommendationshttps://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/
‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmarthttps://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html
Amazon Storefronts to Take Center Stage in 2025https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/
We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Thursday Jan 02, 2025

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide.
Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/
Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns.
Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time.
👉 DSP works best for sellers spending $15K–$20K/month on PPC.👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior.
Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Monday Dec 30, 2024

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention.
This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool.
Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/
Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges.
Here’s what we’re covering today:
Amazon Presses Chinese Sellers Over Temu Pricinghttps://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing
E-commerce Wars: How the US is Losing the Battlehttps://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b
$5 Million Stuck at FBA Without Reason: A Seller’s Frustrationhttps://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248
Create Custom Brand Imagery in Seconds with Image Generatorhttps://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4
We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Copyright 2023 Todd Welch

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